Forged Home Fitness, LLC ("we," "us," or "our") operates the website [forgedhomefitness.com] (the "Site") and provides in-home personal training services (the "Services"). We are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, use our Services, or interact with us. By accessing or using the Site or Services, you agree to this Privacy Policy.

If you do not agree with the terms of this Privacy Policy, please do not access the Site or use our Services. This Policy may change from time to time. Your continued use of the Site or Services after we make changes is deemed to be acceptance of those changes, so please check the Policy periodically for updates.

1. Information We Collect

We may collect information about you in a variety of ways. The information we may collect includes:

  • Personal Data: Personally identifiable information, such as your name, shipping address, email address, telephone number, age, fitness goals, health information (e.g., medical conditions or equipment availability), and demographic information (e.g., location in Norfolk or Middlesex counties, such as Wellesley, Weston, Needham, Natick, Newton, Lexington, or Concord) that you voluntarily give to us when you register for Services, book a session, fill out intake forms, or otherwise communicate with us.

  • Payment Data: Financial information such as your payment method (valid credit card number, type, expiration date, or other financial information) processed through our third-party payment processors (e.g., Stripe). We do not store full payment details; they are handled securely by our processors.

  • Health and Fitness Data: Information you provide about your fitness level, goals, medical history, or physical condition to customize training programs. This is collected only with your explicit consent and used solely for providing Services.

  • Derivative Data: Information our servers automatically collect when you access the Site, such as your IP address, browser type, operating system, access times, and the pages you have viewed directly before and after accessing the Site.

  • Device Data: Information about your computer or mobile device, including device type, operating system, unique device identifiers, and mobile network information.

  • Location Data: We may request access or permission to track location-based information from your mobile device, either continuously or while you are using our mobile application, to provide location-based services (e.g., for mileage tracking). If you wish to change our access or permissions, you may do so in your device's settings.

  • Data from Third Parties: Information from third parties, such as our partners (e.g., Acuity Scheduling for bookings or Stripe for payments), including booking details or payment confirmations.

2. Use of Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site or Services to:

  • Provide, operate, and maintain our Site and Services, including scheduling sessions, processing bookings, and customizing training programs.

  • Process your payments and manage billing (via Stripe or similar processors).

  • Send you confirmations, updates, security alerts, and support and administrative messages.

  • Track mileage and travel for internal business purposes (e.g., tax deductions).

  • Respond to your comments, questions, and provide customer service.

  • Send you technical notices, updates, security alerts, and support and administrative messages.

  • Communicate with you about products, services, offers, promotions, rewards, and events offered by Forged Home Fitness, LLC and others, and provide news and information we think will be of interest to you (with opt-out options).

  • Monitor and analyze trends, usage, and activities in connection with our Site and Services.

  • Personalize and improve the Site and Services, and provide advertisements, content, or features that match user profiles or interests.

  • Process and deliver contest entries and rewards, if applicable.

  • Link or combine with information we get from others to help understand your needs and provide you with better service.

  • Carry out any other purpose for which the information was collected.

We will only use sensitive information (e.g., health data) with your explicit consent and solely for providing the Services. We do not sell your personal information.

3. Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

  • By Law or to Protect Rights: If we believe the release of information about you is necessary to comply with the law or legal process, to respond to legal claims, or to protect our or others' rights, property, or safety.

  • Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

  • Third-Party Service Providers: We may share your information with our vendors and third-party service providers who perform services for us or on our behalf, such as payment processing (e.g., Stripe), scheduling (e.g., Acuity), data analysis, email delivery, hosting services, customer service, and marketing assistance. These providers are contractually obligated to use your information only as necessary to provide the services to us and to maintain confidentiality.

  • Marketing Communications: With your consent, or with an opt-out opportunity, we may share your information with outside companies for marketing purposes.

  • Interactions with Other Users: If you interact with other users of the Site, those users may see your name, profile photo, and descriptions of your activity.

  • Online Postings: When you post comments, contributions, or other content to the Site, your posts may be viewed by all users and may be publicly distributed outside the Site in perpetuity.

  • Third-Party Advertisers: We may use third-party advertising companies to serve ads when you visit the Site. These companies may use information about your visits to the Site and other websites that are contained in web cookies to provide advertisements about goods and services of interest to you.

  • Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.

  • Business Partners: We may share your information with our business partners to offer you certain products, services, or promotions.

  • With Your Consent: We may disclose your personal information for any other purpose with your consent.

4. Tracking Technologies

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience. When you access the Site, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Site. You may not decline web beacons. However, they can be rendered ineffective by declining all cookies or by modifying your web browser's settings to notify you each time a cookie is tendered, permitting you to accept or decline cookies on an individual basis.

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience.

5. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.

6. Policy for Children

We do not knowingly solicit information from or market to children under the age of 13. If you become aware of any data we have collected from children under age 13, please contact us using the contact information provided below.

7. Controls for Do-Not-Track Features

Most web browsers and some mobile operating systems include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy.

8. Options Regarding Your Information

  • Account Information: You may at any time review or change the information in your account or terminate your account by contacting us using the contact information provided below. Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, some information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Use, and/or comply with legal requirements.

  • Emails and Communications: If you no longer wish to receive correspondence, emails, or other communications from us, you may opt-out by contacting us using the contact information provided below or using the "unsubscribe" link provided in the communications.

  • Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Site.

9. California Privacy Rights

California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

If you are under 18 years of age, reside in California, and have a registered account with the Site, you have the right to request removal of unwanted data that you publicly post on the Site. To request removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Site, but please be aware that the data may not be completely or comprehensively removed from our systems.

10. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at: Forged Home Fitness, LLC